Yes is the destination, no is how you get there.
I love Go For No as it’s a counter intuitive idea that actually works.
Having worked in sales myself, the yearning for “yes” and the fear of “no” is very real.
This is all about courage- courage must be built and cannot be gifted or bought. To obtain courage you need to confront your fears and take action, Go For No is the tool with which you can take action.
In this original and brilliant concept- you pursue no, thus “succeeding” when a no is reached.
The irony of course is the more you pursue no, the more you act and adapt, the more you act and adapt the more likely you are to get to yes.
The power of when you change the way you look at things, the things you look at change.
Check it out here