Never, Never, Never, Never give in.
I love Winston Churchill.
His fighting spirit help saved the UK in it’s darkest hour by reminding the people that giving up is a choice- and one that should never really be taken.
There are always other angles, other things to try- giving up is so final and so detrimental to your self esteem that it really should be eradicated from your mind (and life).
That said, we find things difficult and wonder what to do next, it all seems to much and we decide quitting is the best way forward.
This diagram below illustrates common reasons people give up (in an entrpreneurial sense but applicable to us all)
Credit to Imgur for the diagram.